A social media költségei és megtérülése.
Hozzá egy cikk ajánló: http://mashable.com/2009/10/27/social-media-roi/
2010. március 18., csütörtök
2010. március 2., kedd
Honey Bees
A Haagen Dazs HONEY BEE kampány elnyerte a GOOD WORKS EFFIE díjat tavaly. Nem véletlenül.
Szeretném ha a következő ZUANGO projekttel nevezhetnék erre a díjra.
2010. március 1., hétfő
Microsponsorship
"Industry experts say that this approach has its benefits: engaging with consumers in social media, boosting small charities that can't compete with marketing juggernauts such as Susan G. Komen for the Cure, and free market research that results in more effective advertising campaigns.
...
More involved consumers
"We're definitely seeing a trend with consumers being passionate about giving back and helping others," Quaker Chief Marketing Officer Kirsten Lynch said, noting that the struggling economy only adds fuel to this fire. "Even with children, it rises to the top of the list of things they're passionate about." According to the company, U.S. consumers are 31% more involved in philanthropic causes and volunteerism than they were a year ago. ...
Will be there some cynics out there? Maybe. But there's a groundswell right now to do good things."
...
Tellingly, 79% of consumers say they would be likely to switch from one brand to another (when price and quality are about equal) if the other brand is associated with a good cause. That's up from 66% in 1993, according to Cone. "
Source and more
...
More involved consumers
"We're definitely seeing a trend with consumers being passionate about giving back and helping others," Quaker Chief Marketing Officer Kirsten Lynch said, noting that the struggling economy only adds fuel to this fire. "Even with children, it rises to the top of the list of things they're passionate about." According to the company, U.S. consumers are 31% more involved in philanthropic causes and volunteerism than they were a year ago. ...
Will be there some cynics out there? Maybe. But there's a groundswell right now to do good things."
...
Tellingly, 79% of consumers say they would be likely to switch from one brand to another (when price and quality are about equal) if the other brand is associated with a good cause. That's up from 66% in 1993, according to Cone. "
Source and more
2010. február 21., vasárnap
2010. február 18., csütörtök
WIRED magazine on iPad
Rich experience, exciting change in publishing, brands &readers link better through multidimentional interaction! Cool stuff.
2010. február 17., szerda
2010. február 9., kedd
Social Media Wikipedia
http://wiki.beingpeterkim.com/
2010. február 2., kedd
DoGood HQ
A DoGood Headquarters nem csak vágyakozik. Egy fifikás eszközzel gyakorlatilag háborút indít az ügy érdekében. (Segítve a magamfajták munkáját:)) Fejlesztettek egy alkalmazást, ami kiszűri az értelmetlen hirdetéseket és blokkolja őket böngészés közben. Csak azok a hirdetések maradnak meg a böngésződben, amik jó célt szolgálnak! A honlap állítása szerint a bevételeik 50%-át jótékonysági célokra fordítják.
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